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Growth & Demand

Playbooks on growth & demand for founders building in fintech, Web3, AI and SaaS.

Growth & DemandJuly 19, 20261 min read

Email Lifecycle Marketing for Products That Need Activation

The first lifecycle emails every product should ship — welcome, activation nudges and re-engagement — without annoying new users.

Growth & DemandJuly 7, 20261 min read

A lightweight system for founder social: point of view, proof and conversation — not 30 posts of filler.

Growth & DemandJune 13, 20261 min read

How early teams should think about CAC, creative testing and channel choice before scaling paid spend.

Growth & DemandJune 1, 20261 min read

A founder-friendly outbound approach: ICP clarity, useful angles and follow-ups that respect inboxes.

Growth & DemandMarch 9, 20261 min read

Practical rules for advertising video production on Meta, TikTok and YouTube — hooks, offers and cutdowns built for performance teams.

Growth & DemandFebruary 13, 20261 min read

How to structure promotional video production for product launches and offers — from hook to CTA — without looking like a hard sell.

Growth & DemandFebruary 1, 20261 min read

Plan TV, CTV and paid-social commercial production so each master and cutdown is built for the platform that will run it.

Growth & DemandJanuary 20, 20261 min read

When to invest in a brand film versus advertising spots — and how ambitious companies sequence both without confusing the market.

Growth & DemandJanuary 8, 20261 min read

A practical brief template for brand films, commercials and promo videos so your production company can ship on time and on message.

A free, practical checklist for launching a credible brand and website in 30 days, with extra sections for fintech, Web3/RWA and AI startups.