Promos are short stories with a deadline
A promo film introduces, persuades and asks. Keep one promise, one proof point and one CTA. Extra messages belong in follow-up creatives, not the hero.
Build for landing pages and Reels together
Ask your promotional video company for a hero cut plus vertical and square adaptations. Landing-page embeds and Stories/Reels cuts should be in the same scope.
Measure completion and click-through
Judge promos on view-through and the click or signup that follows — not vanity views alone. If completion drops before the offer, the middle is too long.