AI · B2B
Vertex AI Ops — Launching a category with a movement, not a manifesto.
27k waitlist
Overview
The brief.
Vertex needed a launch that felt inevitable. In ten weeks we named the category, built the brand, shipped a launch film and site, and filled a waitlist before the product went GA.
What we did
- Naming and category creation workshop
- Brand system and launch visual language
- Flagship launch film and social cutdowns
- Announce site with waitlist and partner story
- Demand engine for founders, ops and AI leaders
Challenge
What stood in the way.
The tech was ahead of the market narrative. Naming was contested internally. There was no brand system, no launch asset and no demand channel ready for announce day.
Results
Outcomes that compounded.
27k
waitlist signups
10 weeks
concept to launch
180+
press and partner mentions
Capabilities used
Brand StrategyVideo ProductionWebsite DesignSocial Media
More work
Related case studies.
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