D2C · Consumer
Atlas Goods — A premium relaunch that tripled AOV.
3.1× AOV
Overview
The brief.
Atlas Goods had loyal customers and weak conversion. We elevated the brand, redesigned product pages and built a paid + lifecycle engine that made premium pricing feel inevitable.
What we did
- Premium identity system and art direction
- PDP and checkout UX redesign for conversion
- Creative system for Meta and TikTok at scale
- Market-specific landing and offer testing across 6 regions
- Post-purchase lifecycle to lift LTV
Challenge
What stood in the way.
The brand looked mid-tier while the product was premium. PDPs underperformed, creative fatigued quickly, and international markets ran on one-size-fits-all campaigns.
Results
Outcomes that compounded.
3.1×
average order value
+64%
paid ROAS
6
markets launched
Capabilities used
Brand IdentityWebsite DesignPerformance MarketingContent Creation
Client voice
“Every deliverable felt like the version we'd been trying to describe for years.”
Marcus Lee · Founder, Atlas Goods
More work
Related case studies.
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