Healthtech
Prism Care — From clinical to consumer-loved.
−48% CAC
Overview
The brief.
Prism Care sounded like a hospital system. Patients wanted a trusted consumer brand. We humanized the identity, clarified the offer and rebuilt acquisition so CAC fell while quality rose.
What we did
- Consumer brand repositioning without losing clinical trust
- Mobile-first product marketing site
- Full-funnel performance rebuild with creative testing
- Content system for SEO and paid social
- Conversion rate optimization on key journeys
Challenge
What stood in the way.
Clinical credibility was strong; consumer affinity was weak. Paid acquisition was expensive and brand-safe creative was scarce. The site converted poorly on mobile.
Results
Outcomes that compounded.
−48%
customer acquisition cost
+92%
mobile conversion rate
4.8★
brand sentiment lift
Capabilities used
Brand IdentityWebsite DesignPerformance MarketingContent Creation
More work
Related case studies.
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