Marketplace
Aurora — Rebuilding trust and unit economics from the ground up.
+64% LTV
Overview
The brief.
Aurora's growth had outpaced trust and retention. We rebuilt the brand story, fixed critical UX friction and installed lifecycle loops that made unit economics work again.
What we did
- Brand strategy focused on trust and reliability
- UX overhaul of core marketplace flows
- Retention and lifecycle automation
- Seller and buyer messaging systems
- Measurement framework for LTV and repeat rate
Challenge
What stood in the way.
Acquisition was healthy; retention was not. Trust signals were inconsistent. Lifecycle email was ad-hoc. Marketplace sellers and buyers needed different journeys that shared one brand.
Results
Outcomes that compounded.
+64%
customer LTV
+41%
30-day repeat rate
−22%
support ticket volume
Capabilities used
Brand StrategyUI / UXEmail MarketingGrowth Consulting
More work
Related case studies.
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