Name the job and the before/after
Committees buy outcomes. State the job your product does and what life looks like after adoption. Feature grids support the story; they should not be the story.
Speak to three readers without three sites
Champion: speed and ease. Economic buyer: risk and ROI framing. Technical evaluator: security, integrations and implementation reality. Sections can address each without fragmenting the brand.
Cut category clichés
If a competitor could paste your headline unchanged, rewrite it. Specificity is the cheapest differentiation you have on a homepage.