Identity cannot fix a fuzzy offer
A new logo on an unclear promise still confuses buyers. Positioning decides who you are for, what you stand against, and why you win. Identity then makes that belief visible.
A one-week positioning sprint is enough to start
Interviews, category map, message house and a recommended position can fit a short sprint. You do not need a 80-slide deck to unlock design.
Hand designers a usable narrative
Give pillars, proof points and tone examples. Designers make better systems when they know what the brand must say under pressure.