Show truth, then drama
Product films fail when they invent lifestyle and hide the product. Lead with accurate materials, UI or packaging, then add motion and pacing that make the truth feel premium.
Choose the right production path
Physical products often need controlled lighting and detail shots. Software benefits from UI capture plus motion design. Hybrid CGI helps when a real camera cannot move the way the story needs.
Ship a looping hero and feature cuts
Ask for a looping web hero, short feature cuts for ads, and a longer launch film if you need narrative. One master rarely covers every placement well.