Lead with safety and clarity
Fintech buyers decide on trust before features. Security posture, licensing language and plain explanations of money movement belong near the top — written with your compliance team, not around them.
Show the product in context
Screenshots of empty dashboards do little. Show a realistic flow: onboarding, a transfer, a report. Ambiguity reads as risk.
Keep claims reviewable
Every comparative or performance claim should have an owner for legal review. Build a simple claims log so marketing can move without guessing.